Environmental sustainability is about making responsible decisions that will reduce any negative impact on the environment. It is not simply about reducing the amount of waste you produce or using less energy, but is concerned with developing processes that will lead to businesses becoming completely sustainable in the future which in turn will also help domestic environments. Currently, environmental sustainability is a topical issue that receives plenty of attention from the media and from different governmental departments.
This is a result of the amount of research going into assessing the impact that your carbon footprint and human activity can have on the environment. Although the long term implications of this serious issue are not yet fully understood, it is generally agreed that the risk is high enough to merit an immediate response. For much of the past, most businesses have acted with little regard or concern for the negative impact they have on the environment.
Many large and small organisations are guilty of significantly polluting the environment and engaging in practices that are simply not sustainable. However, there are now an increasing number of businesses that are committed to reducing this damaging impact and even working towards having a positive influence on environmental sustainability.
Environmentally sustainable businesses may also have a competitive edge
when it comes to attracting customers and investors.
Modern consumers are aware of social and environmental issues and keep themselves informed about which businesses are acting responsibly in the community. Investors are equally aware of these issues and there is a trend developing towards investing in environmentally sustainable companies.
Consumer conscience is a significant contributor to the way that people choose which services they want to buy and from which business. It is influenced by a number of factors including popular opinion, the media, friends and family and personal values. At the moment, the protection of the environment is a particularly topical issue so it is something that consumers take into consideration. They are now better educated about the impact that their actions and the actions of businesses can have on the environment.
We are communicating with a number of local environmentally sustainable businesses to help reduce this impact and work or invest towards a better future.
We will be looking to introduce them to you over the coming months and more details about them can be found in our CWIB Associates section.
Join them at our launch event in January. Details will be available in our newsletter INFOCUS so if you haven't signed up for this yet, please ensure you do by clicking on the button below.